When I Grow Up

“Nostalgia is less a longing for things we used to do than for things we used to believe.”—Anonymous

Full of pop colours, fun forms and a jubilant sense of adventure, our latest collection distills what it is to be a kid — but with style.

Within a vintage, mid-century aesthetic that celebrates simple printing techniques, bold graphic design and a purified, punchy palette, When I Grow Up plays with themes ranging from space exploration to cowboy culture and camping.

It’s a nostalgic call-back to retro toys, superhero bed sheets and pillow forts; it’s kitsch, cute and tons of good, clean fun.

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Whether you’re looking to redecorate your kids’ rooms or your own, When I Grow Up features art prints that are fit for design aficionados of all ages.

It’s a collection full of statement pieces that elicit wonder and joy — the perfect note to strike in your living room, playroom or powder room.

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